3 Generations:
Aspirations & Hard Choices in the New Economy

The economic downturn has created a fundamental shift in consumers’
perceptions and behaviors. A new set of personal permissions have emerged –
redefining “need” vs. “want” and “acceptable” vs. “excessive” consumption.

Sachs Insights recently completed a nationwide ethnographic study with more
than 100 respondents across three generations – Baby Boomers, Gen X & Gen Y.

This presentation provides essential insights that every marketer and
innovator needs to know about consumers’ mindsets in the New Economy.

For a preview of the presentation, click “Launch Video Wall”

For more information, call us at 888-924-4888
or email info@sachsinsinsights.com