Going Mobile
Insights into a Moving Target

30% of US cell phone customers use smartphones, and penetration is predicted to soar past 50% in 2011.

As consumers are moving to an increasingly mobile experience for ecommerce, entertainment, and communication, we set out to explore their needs, desires, and behaviors.

Sachs Insights shares findings from their ongoing nationwide study with over 100 mobile-forward users from our new Mobile Think Tank, using ethnography, creative engagement groups, video diaries, and panel surveys.

This presentation provides insights about consumers’ experience in the ever-changing mobile landscape and uncovers mobile opportunities for brands.

Re:think 2011 – ARF 75th Anniversary Annual Convention
Marriott Marquis – New York City
The Learning Zone

Emily Paxhia, Senior Research Consultant
Emily Bona-Cohen, Research Consultant

For a preview of the presentation, click “Launch Video Wall”

For more information, call Robert Miner at 888-924-4888, Ext. 105
or email info@sachsinsinsights.com