Funny You Should Ask…
Comedy Content & Platform Decisions in the Changing TV Landscape

Chanon Cook, VP Strategic Insights & Research, Comedy Central
Robert Miner, President, Sachs Insights
Emily Paxhia, Senior Research Consultant, Sachs Insights
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Going Mobile
Insights into a Moving Target

As consumers are moving to an increasingly mobile experience for ecommerce, entertainment, and communication, we set out to explore their needs, desires, and behaviors.
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The Top 5 Media Insights You Need to Know…or Perish

Liz Huszarik, SVP,
Warner Bros. Media Research & Insights
Robert Miner, President,
Sachs Insights – the art of research
Kent Rees, EVP, Marketing, Current Media
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3 Generations
aspirations & hard choices

Find out what we learned when talking to over 100 Gen Y, Gen X, and Baby Boomers about redefined perceptions, behaviors, and permission sets in the New Economy.
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How Audience Immersions
Elevated Research’s Profile at MTV Networks:

Colleen Fahey Rush
Chief Insights Officer MTV Networks
Robert Miner, President Sachs Insights
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MillenniAdults

The first wave of Millennials are coming into their own as adults – entering the workforce, changing the economy and reshaping politics, media and brands.
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Rebels Under the Influence
How Ethno-Segmentation Redefined IFC

View highlights from a segmentation and video ethnography study that helped to transform the IFC brand.
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