Overview

Our Brand practice methods move beyond traditional Q&A focus group formats and, instead, guide respondents through experiential exercises using drawing, role-play, stream of consciousness, etc. We call these Creative Engagement Groups as they shift away from rational and linear thought processes and into a metaphorical level of consciousness where we can more readily evoke archetypal symbols and images.

Our goal is to engage consumers in co-creation – tapping into their right brains to uncover the emotional drivers at the core of their brand landscape.

After analysis of the images, words and patterns that emerge, we create a brand montage using consumers’ imagery to bring to life central brand metaphors and themes. Clients use these montages to align team members to a shared, consumer-driven understanding of their brand – and to fuel positioning, product development, packaging and messaging.

Our presentations provide our clients with an opportunity to literally step into the shoes of the consumer and learn how to communicate in their language.

Many of our initiatives culminate in a client team brainstorming process to integrate research learning and drive branding, messaging and product development.

Overview

Our Innovation Practice helps clients develop new products and services. We use a variety of methodologies to seamlessly enter consumers’ lives and engage them in sharing their experiences.

Our researchers observe and interact with consumers where they live, work, play and shop. This allows us to identify points of pain as well as ad hoc solutions and compensatory behaviors that are often telling indicators of underlying consumer needs.

At times we invite respondents’ friends and families to affinity groups or have them document their experiences on video so we can observe moments we might otherwise miss. During shop-alongs, our cameras capture decision-making, brand choice and reaction to retail environments. We employ a longitudinal approach when appropriate (e.g., a complex purchase decision, diet and medical routines, or brand adoption/abandon- ment during a particular life phase.)

Our presentations include video documentaries which are often used to spearhead ideation sessions and inspire the development of insight based products, messaging, packaging and positioning.

Please choose a video at the left to see our work.

Overview

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We are passionate about understanding the role user experience plays, across interactive media and devices, in shaping brand perceptions and creating compelling experiences that draw consumers to a brand.

Sachs Insights built the first commercial user experience lab in New York City in 1994, and since then we’ve conducted thousands of focus groups and usability tests to help clients create powerful websites, mobile experiences, software, kiosks, games, interactive television platforms and devices. You name it, we’ve tested it.

Our research helps clients understand the optimal role for the web and other interactive touch-points in shaping their brand and serving customers.

Focus groups are frequently used at the beginning of development to help scope out an interactive experience and ensure that the language, logic and organization map to the way consumers approach a brand or activity.

Individual In-Depth Usability interview sessions are conducted iteratively to ensure that the experience that emerges is appealing, intuitive and aligned with brand goals.

We have experience across numerous industries – most notably finance, technology/telecom, healthcare, fashion, e-commerce and travel – and conduct research around the world either in-person or via remote usability testing.

Our depth of experience enables us to fit seamlessly within client development teams and inform and often accelerate the development process by providing the consumers’ perspective.