Skip to main content

Queue 'Advisory Board'


Michael Netter

Tracy Chadwell

Thomas Britt

Global Employer Review Provider

Assessing US Market Entry Opportunity

Providing a Roadmap for Product Launch



To prepare for a US launch, our client sought to understand the job market landscape along with the current behavior, unmet needs and pain points of job seekers, especially when using employer reviews.


A three prong approach was taken to provide our client with a roadmap to ensure an informed and successful market entry:

Secondary Research

Secondary research identified which US markets would provide a representative overview of the US employment landscape along with a competitive assessment of current offerings.



Ethnography + In-Depth Interviews

Digital ethnographies and in-depth interviews provided a deep dive into job seeker’s individual processes and related needs and emotions.

Discovery Groups

Discovery groups across job seeking audience segments were conducted to ideate on desired features and functions for employee reviews.




Job seeker journey maps were created to highlight processes, pain points and resources for each job seeking segment.

Persona profiles established a more robust identification of potential user audiences and their associated needs.

Heat map of persona specific features and functionality by priority informed product development and helped to differentiate the product from the current competitive offerings.

TAGS: Journey Mapping, Employer Review, B2C, Global, digital ethnography, IDIs, discovery groups, features, functions, prioritize, new product development, secondary research, competitive assessment, personas, heat map, differentiation, employee recruiting, market entry, product launch, qualitative

Want to Learn More?


Contact form

Send Us an Email

e.g. John
e.g. Smith
e.g. I would like to learn more about Sachs Insights.
e.g. I'd like to discuss a potential project with Sachs Insights.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Resume form

Submit Your Resume and Cover letter Here

e.g. John
e.g. Smith
Files must be less than 2 MB.
Allowed file types: txt rtf pdf doc docx odt ppt pptx odp xls xlsx ods xml bz2 gz rar tar zip.
Files must be less than 2 MB.
Allowed file types: gif jpg jpeg png txt rtf pdf doc docx odt ppt pptx xls xlsx bz2 gz rar tar zip.

Sign Up for Newsletter

Sign Up for Newsletter

e.g. John
e.g. Smith

Thank you for sending us an email!

We will follow up as soon as possible.


Thank you, your sign-up request was successful!

Please check your email inbox.


Thank you for submitting your application to Sachs Insights!

Please check your email inbox.