Skip to main content

Queue 'Advisory Board'


Michael Netter

Tracy Chadwell

Thomas Britt

Major Wireless Telecommunications Company

Assessing and Optimizing In-store Digital Demos

Driving Engagement with Digital Demos to Educate Customers and Drive Purchase



In-store, existing digital demos intended to educate customers about a variety of products had low engagement. Our client wanted to understand what barriers were preventing demo usage and how these demos and sales staff could work together to drive sales.


We used a three pronged approach that included:





In-store shop-alongs with recruited customers to do a deep dive exploration of the demo experience.


In-store Intercepts

With Customers

In-store observation of real-time customer behaviors/demo interactions, followed by intercepting the customer to ask questions to determine when and why they used the demos.

Interviews With

Sales Staff

Sales staff shared how the demos could be more helpful to them to “sell” or educate customers.


Key learning from the customer feedback (accompanied by “real world” video interactions) and sales staff input resulted in a redesign for both the static signage surrounding the demo devices and the UX design of the demos themselves to increase clarity. A strategic plan was created to inform current and future digital displays.

These results were validated by quantitative research and demo device interaction analytics.

TAGS: telecommunications, wireless, retail, in-store, demo, digital display, educate, drive sales, shop-alongs, intercepts, sales representatives, staff, device, tablet, smartphone, Experience, Strategies, qualitative

Want to Learn More?


Contact form

Send Us an Email

e.g. John
e.g. Smith
e.g. I would like to learn more about Sachs Insights.
e.g. I'd like to discuss a potential project with Sachs Insights.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Resume form

Submit Your Resume and Cover letter Here

e.g. John
e.g. Smith
Files must be less than 2 MB.
Allowed file types: txt rtf pdf doc docx odt ppt pptx odp xls xlsx ods xml bz2 gz rar tar zip.
Files must be less than 2 MB.
Allowed file types: gif jpg jpeg png txt rtf pdf doc docx odt ppt pptx xls xlsx bz2 gz rar tar zip.

Sign Up for Newsletter

Sign Up for Newsletter

e.g. John
e.g. Smith

Thank you for sending us an email!

We will follow up as soon as possible.


Thank you, your sign-up request was successful!

Please check your email inbox.


Thank you for submitting your application to Sachs Insights!

Please check your email inbox.