March 30, 2016

By Liza Pliss, Director Research & Consulting and Lydia Gau, Senior Associate, Research & Consulting

With Seamless, Amazon Prime Now, and others like it… the “On-demand” economy grows and continues to feed into our appetites for instant gratification. With boutique fitness rising in popularity, it was only a matter of time before a solution for booking “on-demand” workout classes would emerge.

What is boutique fitness, you ask? Boutique fitness generally encompasses anything from spinning, barre, yoga, Pilates, and circuit training. These workouts are purposefully effective, fun and addictive!

Sessions like these can easily eat away at monthly spending budgets, especially for those who pay for classes on top of a gym membership. (In New York City, one of these classes can cost at least $30, if not more.)

Enter ClassPass-- the answer for being able to take those expensive boutique fitness classes without breaking your bank account. ClassPass is a monthly subscription to unlimited classes in over 4,000 gyms and boutique studios in NYC and other major cities around the world. Whatever you want to call it, the “Groupon of exercise” or the “Netflix of fitness” this business model is a first of its kind.
 

Source: Class Pass Website

Tell us about your favorite fitness classes!  We’d love to hear about your experience in the comments section below.