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CUSTOMER CONNECTIVITY

CUSTOMER CONNECTIVITY

We help our clients better connect...

We help our clients better connect with their customers. 
So they can grow revenue. So they can innovate. 
So they can realize their fullest potential.

We’ve been doing research...

We’ve been doing research around the world for over 25 years.

Our hundreds of wonderful clients have said we’re exceptional at what we do. And we appreciate their confidence!

Our company is built on...

Our company is built on the belief that by deeply understanding who the customer is, what they want and how they want it, companies are best able to create products, content, delivery systems and positioning that resonate with customers.

Queue 'What We Deliver'

What We Deliver

Branding and Positioning

We collaborate with clients to shape vibrant customer interactions with brands across channels. By tapping into people’s creativity and emotions, we fine-tune concepts, positioning, and messaging platforms.


Drawing upon deep domain knowledge in healthcare, retail, technology, transportation/travel, financial and professional services enables us to build compelling, industry-specific strategies and brand stories. Our goal is to inspire the kind of “brand love” that drives sales, acquisition, retention and brand advocacy. 

Experience Strategy

The set of tools and techniques we use are unique in their agility, flexibility and effectiveness. They shape successful customer experience, while also transforming organizational cultures to think and act with the customer's perspective at the forefront. The process helps to cultivate a sustained customer-centric mindset that endures far beyond a single project.

Market and Innovation Opportunities

There’s nothing we love more as researchers than supporting brand or product development right from the start. Whether it’s “white space exploration” or competitive assessment – we relish the process of identifying a new audience, unmet need, or gap in the current landscape.  Our engagements range from ethnography, to co-creation sessions to surveys in order to prioritize and segment the market.


We’re passionate about service design and looking for inflection points throughout a customer journey to innovate or optimize both communication and experience. Sometimes, the smallest of innovations can have the largest impact.

Journey Mapping and Personas

Startups and enterprise alike face challenges in defining who they are designing for and the best way to communicate their value. Customer-centric design requires understanding who customers are and what they want before development begins. In collaboration with the client team, we use design-thinking exercises to create anecdotal personas that identify attributes of each target audience.


We then take the individual journeys or work flows and create composites that paint a picture of each persona’s behaviors and goals. Work-shopping workflows and journey maps has a huge impact on identifying and aligning on key personas and product/positioning concepts with the greatest potential for success.

Our Toolkit

Our Toolkit

We conduct focus groups, in-depth interviews, workshops, ethnography, surveys, panels, online discussions, concept and design visualizations, and video-based story-telling to provide our clients with information and guidance vital to their businesses.

Queue 'Client Slideshow'

Our Team

Our Team

We're all about close collaboration and candor.

See Our Team

Queue 'Our Team'

Tammy Sachs

CEO

Sarah Henn

Senior Vice President, Head of Research & Consulting

Jay Tye

Senior Vice President, Head of Operations

Aga Szymanska

Field Manager

Amanda Behrens

Senior Associate, Research & Consulting

Bura Ngaruiya

ITV Coordinator

Christina Uy

Director, Research & Consulting

Dan Medvidick

Office Assistant

David Engel

Senior Associate, Research & Consulting

Gina Gioldassis

Coordinator, Operations & Communications

Hannah Cui

Manager, Research & Consulting

Jack Allen

Associate, Research & Consulting

Janine Walsh

Manager, Operations & Community

Kristin DeWitt

Field Director

Kyle Andrews

Video Department Intern

Leslie Brown

Director, Research & Consulting

Lisa Vissichelli

Senior Designer

Liza Pliss

Director, Research & Consulting

Lydia Gau

Manager, Research & Consulting

Nicole Aitoro

Finance Manager

Peter Wasserman

Director, Research & Consulting

Sonya Bentovich

Manager, Research & Consulting

Tim Platt

Research Facility Host

Wanna Chat?

Queue 'Office list'

NYC Headquarters

200 Varick Street (Varick & W. Houston)

New York, NY 10014-4810

Are You An A-Player?

Are You An A-Player?

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