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Our
qualitative research consultants deliver
customer
insights that drive the development of breakthrough
brand experiences, products, and marketing messages. |
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World
Usability Day | NYC 2007
November 8th, 2007
Chase Manhattan Plaza,
60th Floor, New York, NY, 10005
We are proud to announce our participation in
World Usability Day 2007.
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1:50pm—2:45pm: Reinforcing Brands With Every Interaction
Leaders in interactive design and marketing join Bruce Temkin to illustrate
how key brand attributes can be successfully translated to customer
experiences both online and offline.
Moderated by Tammy Sachs,
CEO, Sachs Insights with panelists including:
- Brandt Flomer, Creative Director - Experience Strategy, R/GA
- Stephen
Gates, Interactive Creative Director, Starwood Hotels & Resorts
Worldwide
- Anthony S. Manson, Managing Partner - eMarketing,
Sudler & Hennessey
- Bruce Temkin,
VP - Principal Analyst, Customer Experience, Forrester
Research
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3:15pm—3:50pm: Innovative Features: Triumphs & Tragedies
This presentation will provide examples of how new
features and technologies can succeed or fail in engaging customers and
enhancing brands.
Presented by Tammy Sachs, CEO, Sachs Insights
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To see the full agenda for World Usability
Day | NYC 2007
click here.
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