For the Love of LinkedIn: 3 Solutions to Build Lifelong Loyalty
April 3, 2015
By Tammy Sachs, CEO
Reading my colleague Ronnie Battista’s post got me thinking about my relationship with LinkedIn.
Truth is, I have a LinkedIn addiction. How do I know? Before I even type “www,” linkedin.com appears. I’m on LinkedIn all day to learn about people I’m meeting with, vet job candidates, read articles and stay current with my network.
That said, with familiarity can create…well…some ideas about how we could be better friends.
So out of love, self-interest and empathy for fellow addicts, please take heed.
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Please don’t rearrange the furniture weekly.
Just when LinkedIn clearly shows how users are connected, that data point moves, often, far away. How people are connected is the basic premise of LinkedIn. For a second it seemed, the upper right-hand corner conveyed just that. Please put it back and keep it there. It’s what members immediately want to know.
- How You Are Connected
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Don’t pretend content and ads are customized.
Unless the algorithm is as good as Netflix’s, why is prime real estate (where how you’re connected used to live) devoted to “15 Ways to Keep in Touch” or “Ads You May Be Interested In?” If usage analytics can generate content that is customized and relevant, it would make us all smarter and love you more.
- Ads You Might Be Interested In
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Don’t bury the interests of members.
Knowing what a member wants (e.g. career opportunities, new ventures) is crucial to find out before one creates an InMail. Putting that information back within a profile would enable members to quickly assess if and how to reach out to one another.
LinkedIn InMails- LinkedIn InMails
It would be great to hear your top three ways to increase the love and value of a brand so integral to our business lives. Let’s keep it coming!
Designs By Lisa Vissichelli, Digital Designer and Adel Brihmat, Digital Design Assistant
Edited By Gina Gioldassis, Executive Assistant to the CEO
Social Media by Janine Walsh, Operations & Community Manager
