Latest Musing: Trends in Digital Healthcare
July 30, 2013
Here are six trends we’ve encountered in recent strategic branding and UX Research:
1. REMOTE PATIENT MONITORING
Remote patient monitoring (RPM), using sensors that measure various physiological parameters and send data via Wi-Fi, is reducing costs and improving quality of life for patients with conditions from diabetes and congestive heart failure to dementia
2. DIGITAL TECHNOLOGY
Digital technology is empowering patients and caregivers to take control of their total health; new apps like WellDoc’s DiabetesManager now have health outcomes data validated by the FDA
3. CONSUMERS
Consumers are using apps to proactively monitor their health – from measuring pulse, blood pressure and cholesterol – to reviewing test results on their devices and sharing them with doctors and NPs
4. E-DETAILING
E-detailing is revolutionizing the Rep-Physician relationship, allowing companies to co-create experiences with HCPs that add value to their brands
5. EMERGING MARKETS
Emerging markets facing major health burdens are turning to mobile solutions to reach and educate patients about valuable disease prevention
6. HEALTHCARE COMPANIES
Healthcare companies are adopting new technology-infused means of accessing their key customers in their natural settings to better understand how to create products that are relevant
