February 26, 2015

How do you “consume” the Super Bowl? Do you watch it in-person, at a bar, at home, at a friend’s place, or somewhere else? Do you use cable, satellite, a streaming device, or something else? Sachs Insights decided to find out where and how its employees watch it. After a few years, we will see which methods and which venues are trending upward. In the meantime, only 196 days until the NFL season returns!

How we consumed the Super Bowl in 2015

How we consumed Super Bowl 2014

Written by David Engel, Research Associate

Designed by Lisa Vissichelli, Digital Designer

Edited by Janine Walsh, Operations & Community Manager