Where’s the Magic in Facebook’s Shopping Chatbots?
May 4, 2016
By Tammy Sachs, CEO
After reading the New York Times article on Facebook’s new shopping messaging services, it mystifies me to hear the experience described as “magical.” Shopping chatbots, (as I understand them) are digital shopping helpers that direct customers to the right products.
After racking my brain, I found one “magical” use case: It could be helpful if I suddenly have 3 days off and I ask “Find me a tropical destination where I can get to an airport by X time, have two full days to relax, am able to be back by Y time and stay somewhere fabulous for under $1500.” When natural language bots get that good and precise, I can wrap my head and heart around “magical.” Until then, it seems unlikely and is not something I’d recommend to anyone I know.
Besides, more and more Facebook users are getting older, not younger. Unless communicating with a chatbot is so seamless and requires a simple command or voice to text, I’m not seeing a huge adoption curve. I’d rather get inspired to shop by my own curated @Pinterestboards. What part of “magical” am I missing?
See Original article here