Who Are You Designing For?
November 17, 2015
November 17, 6:30pm
All too often we see businesses with brilliant and unique strategies fail. Usually, it is in the execution. They’ve created experiences without understanding who they are designing for and what is most likely to engage them.
Join us for a presentation and interactive conversation about identifying customers and creating experiences that delight. Hear from experts that have worked on projects that span from enterprise dashboards to mobile apps. Come learn how to look at products from the outside in, considering the perspective of your target customers. Leave with tactical design strategies you can use to define your customer personas and recognize where you fit into their journeys. We’re looking forward to meeting you and discussing how to get your ideas in front of the right people!
From startups to the Fortune 1000, Sachs Insights is a strategic research consultancy that partners with companies to understand each of their audiences, how they behave, what their points of delight and pain are and the optimal way to communicate with them.
Presenters for Sachs Insights:
Sarah Henn, SVP, Head of Research & Consulting
Sarah has led hundreds of UX design and qualitative research initiatives across industries including telecom, travel, fashion, retail, health & wellness, financial services and consumer products. Working seamlessly with diverse stakeholders from CMOs to UX designers, Sarah integrates business goals with research to inform and shape omni-channel touchpoints that serve the brand strategy and elevate the customer's experience.
Leslie Brown, Director, Research & Consulting
As a researcher with a background in videography, Leslie believes that the key to understanding consumer audiences is to understand their stories. To that end, she explores consumer behavior to help brands leverage key insights into tangible next steps—from identifying the ideal segment for a product to determining how various audiences will interact with a digital experience. Leslie’s research encompasses media & entertainment, education, finance, and e-commerce with everyone from children to senior citizens.