Skip to main content

Queue 'Advisory Board'

SACHS ADVISORY BOARD

Michael Netter

Tracy Chadwell

Thomas Britt

Major Pharmaceutical Company

Insight Mining: Launching in a Crowded Global Marketplace (HCV)

Insight Infused Stakeholder Workshop to Develop Country Specific Positioning and Communication for HCPs

Content: 

CHALLENGE

Position HCV Franchise for a successful launch in an anticipated dynamic future market. Specifically:

Understand motivations and behaviors of HCPs treating HCV along with their perceptions of current treatment landscape (unmet needs and awareness of the treatment paradigm shift)

Gauge reactions to TPPs and identify perceived value of future agents

Understand emotional response, reasons to believe and laddered benefits associated with future Rx

APPROACH

Multi-country research with PCPs, NP / PAs in US, Germany and Brazil using in-person IDIs, Dyads / Triads followed by TDIs and in-field interviews. Creative techniques were used to uncover emotional as well as functional benefits of products in development.

 

 

OUTCOME

Research identified perceived rational value of future agents and uncovered emotional hooks to feed into positioning and communications of client’s HCV franchise.

TAGS: pharmaceutical, HCV, hepatitis C, Global, HCPs, PCPs, PAs, NPs, in person interviews, dyads, triads, in-field, stakeholder workshop, in office interviews, projective techniques, laddered, laddering, benefits, future market, crowded marketplace, new product drug launch, US, Germany, Brazil, emotional hooks positioning, communications, branding, positioning, qualitative

Want to Learn More?

SEND US AN EMAIL

Contact form

Send Us an Email

e.g. John
e.g. Smith
e.g. I would like to learn more about Sachs Insights.
e.g. I'd like to discuss a potential project with Sachs Insights.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Resume form

Submit Your Resume and Cover letter Here

e.g. John
e.g. Smith
e.g. jsmith@gmail.com
Files must be less than 2 MB.
Allowed file types: txt rtf pdf doc docx odt ppt pptx odp xls xlsx ods xml bz2 gz rar tar zip.
Files must be less than 2 MB.
Allowed file types: gif jpg jpeg png txt rtf pdf doc docx odt ppt pptx xls xlsx bz2 gz rar tar zip.

Sign Up for Newsletter

Sign Up for Newsletter

e.g. John
e.g. Smith
e.g. jsmith@gmail.com
GO TOP

Thank you for sending us an email!

We will follow up as soon as possible.

CLOSE
 

Thank you, your sign-up request was successful!

Please check your email inbox.

CLOSE
 

Thank you for submitting your application to Sachs Insights!

Please check your email inbox.

CLOSE